After working in late adolescence for a Chicago engraving firm, J. In 1882, the Leyendecker family immigrated to Chicago, Illinois, where Elizabeth's brother Adam Ortseifen was vice-president of the successful McAvoy Brewing Company. A sister, Mary Augusta, the third and last child, arrived after the family emigrated to America. Joseph was the first-born son, and his brother Francis Xavier was born three years later. Joseph Christian Leyendecker ('J.C.' or 'Joe') was born on March 23, 1874, at Montabaur in western Germany, a tiny village 18km east of the Rhine, to Peter Leyendecker (1838–1916) and Elizabeth Ortseifen Leyendecker (1845–1905).
Leyendecker "virtually invented the whole idea of modern magazine design." No other artist, until the arrival of Norman Rockwell two decades later, was so solidly identified with one publication. Leyendecker produced 322 covers, as well as many advertisement illustrations for its interior pages. During the Golden Age of American Illustration, for The Saturday Evening Post alone, J. Between 18, Leyendecker painted more than 400 magazine covers. He is best known for his poster, book and advertising illustrations, the trade character known as The Arrow Collar Man, and his numerous covers for The Saturday Evening Post.
He is considered to be one of the preeminent American illustrators of the early 20th century. Joseph Christian Leyendecker was a German-American illustrator.
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